Elmer photocall

One Maidstone has been named as Official Events Partner for Elmer’s Big Heart of Kent Parade, coming to Maidstone over the summer of 2020. Representing the Business Improvement District, this role will allow One Maidstone to connect local traders with the first art trail to take place in the borough, raising the profile of the town, its businesses, and of course, the Heart of Kent Hospice.

One Maidstone’s BID Manager, Ilsa Butler said:

“With this being the first event of its kind in Maidstone, we’re confident that the Elmer art trail will attract an increased footfall and tourist presence to the town centre, boosting our local economy and helping to promote the County Town as a vibrant place to visit for shoppers, families and those interested in art and culture. We’re encouraging members of the Business Improvement District to support the project, and to get involved by perhaps sponsoring an Elmer, and to embrace the opportunities that such a fun and eye-catching campaign will bring to our area. Ultimately, we’re thrilled to be supporting such a worthwhile charity as the Heart of Kent Hospice, and look forward to showing Elmer what Maidstone has to offer!”

Arriving next year, the Big Heart of Kent Parade will see up to 50 Elmer the Elephant statues situated across Maidstone, each uniquely decorated by a chosen artist, both well-known and emerging. Families, locals and those new to the town will be encouraged to spot as many Elmers as they can. After the event, the figurines will be auctioned, raising further funds for the HOKH.

On September 18th, partners of the project joined together for a photocall and interview session at the Maidstone River Park, with the star of the show also being present to meet his new fans. One Maidstone’s Ilsa Butler, who is Manager of the Business Improvement District, was present to give her thoughts on the positive impact the event will have on those who live and work in Maidstone.