As the town centre’s Business Improvement District, a priority for One Maidstone after lockdown has been to support and promote the venues and traders it represents, to encourage custom after such a prolonged period of uncertainty.
One such project has been a special edition of the One Maidstone town centre magazine, with content complementing its Backing Business, Back in Business campaign. A wide selection of retailers, eateries and services have been featured at no cost, telling their stories of life after lockdown.
2000 copies have been hand delivered to town centre businesses, and figures such as local Councillors, by One Maidstone’s BID Ambassadors, whilst a further 13k have been delivered door to door to homes in a radius around the town centre.
The issue is also available to read for free online at www.onemaidstone.com/magazine As an added support to local businesses and charities, One Maidstone was able to provide full page adverts at no charge within the digital issue, a good reason to browse the online version and support businesses on a budget.
One Maidstone’s Marketing and Communications Manager, Sarah-Jane Adams has been visiting town centre businesses since the first stage of re-opening in June to collect content and connect with store owners on a personal level. She says, ‘This magazine is the first time that the One Maidstone BID has delivered materials directly to the public, and we hope that it will be an enjoyable read to drop through the letterboxes of those in the immediate area of the town centre. Within this issue we have also collected some exclusive discounts from some of our BID members, which we hope will encourage shoppers to spend – the positive stories and images within the edition are also designed to reassure the public that our businesses are trading safely, and to demonstrate what measures they can expect to see in place.
Hearing how our businesses have been affected, and how they are bouncing back, has been vital in informing the work of the BID moving forward, with this magazine acting as a platform to promote our shopping and entertainment assets. This is a town centre magazine, produced for and in the town centre, hand delivered by our team to our community of businesses and local residents.’
The commission of printing the magazine was awarded to Absolute Creative Print, themselves a town centre business and BID levy member, based in Starnes Court. Director Chris Langley says ‘When One Maidstone contacted us about printing their magazine, we were more than happy to help out. Supporting local businesses is always important, but especially now more than ever.’