98 High Street

Whilst 98 High Street undergoes renovation, One Maidstone has come up with a novel way to disguise the building work. Celebrating the heritage of this Grade II listed building, which could be up to 650 years old, the Business Improvement District has installed an attractive and informative visual wrap, outlining some of the site’s historical interest.

Ilsa Butler, Manager of the One Maidstone Business Improvement District, explains the makeover: “As part of our street scene improvement initiative, we’re looking at ways of disguising the empty units and building works that can become an eyesore for the town centre. For 98 High Street, we wanted to produce an eye-catching display that embraces the renovation work that is being carried out, and that is sensitive to the building’s historical status. We hope that this new wrap will not only be more visually appealing than standard hoarding for the duration of the works, but will alert passers-by to the significance of this part of the town centre and to Jubilee Square’s story.”

One Maidstone worked closely with other town centre businesses to make this vision a reality, with the graphic being designed by local design brand GeoMedia, located within the Royal Star Arcade.

‘It is always a huge source of pride for us to help local businesses showcase their brand message. This project has such an important message about the history and heritage of Maidstone town centre so we are very pleased to be able to support the project through our design.’ Joe Brocklehurst, Graphic Designer, GeoMedia

Other partners included Anthony Swaine Architecture, Dolmen Conservation and Adplan Creative, with the scheme supported by Maidstone Borough Council.